A rouleur is a type of racing cyclist considered a good all-rounder. In road bicycle racing different courses favour different types of rider depending on a range of environmental conditions such as terrain, climate and distance.

These environmental conditions are also major elements that effect the production of wine, making this a great name for a cycling inspired wine, born in the rolling hills of the Yarra Valley.

We took inspiration from vintage bicycles and cycling jerseys to create a familiar feeling brand and collection of labels.