Joshua McCormack

Creative Director & Strategic Designer

A creative problem solver at heart, I am dedicated to devising solutions that resonate with end users, guided by the motto: “excellence over perfection.” This philosophy emphasises the importance of collaboration, efficiency, and the pursuit of continuous improvement over unattainable ideals.

Over the past 10+ years I have developed from designer to creative team leader, along with starting up and running my own business (Yosh Cycling) on the side. I love to create for people, and get the most out of every project. For me creating is not just on the tools, but collaborating with a diverse team to execute the best vision possible.