Crafted for speed, inspired by movement

Client
Yosh Cycling

Project scope
Strategy
Fashion
Art Direction
Marketing

Yosh Cycling Apex Collection

The Apex collection for Yosh Cycling was designed with speed and motion at its core, aiming to give the impression of movement even in a static form. Through the use of dynamic lines and gradients, the design evokes the sensation of racing through space at high speed. The Apex trisuit, crafted with aerodynamics in mind, allows wind to glide seamlessly over the body, enhancing performance for race-winning moves.

This collection also extended into cycling jerseys across a range of colours.

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USA Pavilion

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Rois, Cremorne