
Simplicity, connectivity and seamlessness
Client
Mastercard
Project scope
Strategy
Branding
UI/UX
Completed at
Pentagram
Project
Working with Mastercard's leadership team, Pentagram aimed to refresh Mastercard’s brand for the digital era, blending its heritage with a forward-looking, user-focused approach.
The updated logo simplifies its iconic circles, embodying connection and inclusivity, now primed for digital use. This evolution introduces a new color scheme, typography, and graphics, creating a flexible suite for diverse media communication.
Custom icons and imagery ensure a consistent, clear brand message, making Mastercard's identity more adaptable and resonant in today's digital landscape.










