Simplicity, connectivity and seamlessness

Client
Mastercard

Project scope
Strategy
Branding
UI/UX

Completed at
Pentagram

Project

Working with Mastercard's leadership team, Pentagram aimed to refresh Mastercard’s brand for the digital era, blending its heritage with a forward-looking, user-focused approach.

The updated logo simplifies its iconic circles, embodying connection and inclusivity, now primed for digital use. This evolution introduces a new color scheme, typography, and graphics, creating a flexible suite for diverse media communication.

Custom icons and imagery ensure a consistent, clear brand message, making Mastercard's identity more adaptable and resonant in today's digital landscape.

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USA Pavilion