NikeID Bespoke Packaging Design

Nike tasked us with designing personalised premium shoe boxes for 21 of Australia and New Zealand’s top athletes to mark the local launch of NikeID. Each box was custom-made for its recipient, housed in a sleek white protective sleeve, and coated with soft-touch Mano. A set of Nike icons adorned the top in spot UV varnish, while each athlete’s name was screen printed on the lid.

Inside, a clear acrylic panel with a motivational quote from the athlete was placed above the shoes, adding a personal touch to the unboxing experience.