NikeID Bespoke Packaging Design

In celebration of Cameron Smith’s 37th State of Origin match, Nike enlisted us to design a premium shoe box to house a pair of custom NIKEiD boots. The box featured highlights from Smith’s illustrious career, including key moments both on and off the field. A personalised monogram and a special message from Nike added a bespoke touch, creating a fitting tribute to one of rugby league’s greats.