Orana Placemaking and Branding

Orana is a masterplanned community in Clyde North, set to become the largest of its kind in the City of Casey, with 4,000 homes, parks, and a mixed-use town centre. The name ‘Orana,’ meaning ‘welcome,’ reflects its inclusive vision for families of all backgrounds. To stand out in pre-launch marketing, we moved away from traditional renders, opting for a vibrant, illustrative style that invited a sense of discovery. These illustrations were animated across video and digital platforms, creating a memorable and engaging experience for potential buyers.